Wildlike is leaving ~$125K/year on the table in welcome-flow revenue.
I want to fix that for you, for free.
We'll Build This Flow In Your ESP. Free.
Our expert designers and tech team will design this entire 8-email flow, build it into your ESP, and split test it against your current welcome sequence.
The 8 emails we wrote for Wildlike
Click any email to expand the full copy. Subject line, preview text, hero, every module. Production-ready and built to drop into your ESP.
1
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INBOX MODULE
Subject Line: WILDLIKE10 takes 10% off, right now
Preview Text: Your 10% off starts now. 14 days to use it
HERO MODULE
Hero Approach: Direct
H1: Your Stack Starts Here
Subhead: 10% off, ready to use
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
Your code is WILDLIKE10. 10% off your first jewelry purchase, good for the next 14 days. Here's what's worth your attention right now.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Start Here, Build From There
2.2mm Yellow Gold Ball Stud. The cleanest entry point for a fresh piercing or a minimalist stack
1.5mm Teeny Diamond Yellow Gold Stud. Dainty diamond wear every single day without overthinking it
3 Diamond Yellow Gold Bar Stud. Three stones, sits flat, works in the lobe or cartilage without competing
10mm White Gold Clicker Hoop. The everyday hoop that fits everywhere and goes with everything
3 Opal and Diamond Front Facing Clicker Hoop. The piece that makes people ask where you got it
2
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Hey,
Wildlike didn't start with a trend. It started with a question nobody in the piercing world was really asking: what if the whole experience was designed to actually feel good?
Not just the jewelry. The conversation, the placement advice, the moment you sit down and someone actually listens to what you want. All of it.
Our family has been in fine jewelry for over 40 years through Ylang 23. We know what quality looks like. We know what it feels like to be truly taken care of as a customer. And when we looked at the piercing industry, we couldn't find that anywhere.
So we built it. A studio where the piercers are also stylists. Where the jewelry is made for piercings, not just adapted for them. Where you leave with something that's genuinely yours.
That's what Wildlike is. And it's why every piece in our shop was chosen with real intention.
If you haven't shopped yet, your code WILDLIKE10 is still good for another 12 days. Take a look and reply here if you have questions. I read these.
– Alysa
President, Wildlike
3
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INBOX MODULE
Subject Line: Jewelry isn't the checkbox, it's the point
Preview Text: The jewelry is an afterthought. Not here
HERO MODULE
Hero Approach: Curiosity
H1: Built Different
Subhead: Here's what separates us
Cta Button: See the Difference
MODULE 2: TRANSITION COPY
Most studios treat the jewelry like a checkbox. At Wildlike, it's the whole point.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Why Wildlike Is Not Like the Rest
Infographic: Checklist
- Every piece is fine jewelry-grade gold or diamonds. Made specifically for piercing, not repurposed fashion jewelry
- Our piercers double as stylists. They help you build a stack, not just complete a service
- We carry BVLA, De L'or, Ember Body Jewelry, Modern Mood, and other top-tier designers you won't find under one roof anywhere else
- 40+ years of fine jewelry expertise behind the brand through our sister company, Ylang 23
- 446 verified reviews at 4.7 stars. Earned one appointment at a time
- Free shipping on orders over $100, with clear pricing online before you ever walk in
Products Shown
- 11mm Diamond Pavé Yellow Gold Single Hoop. The statement piece your stack has been waiting for
- 3 Opal and Diamond Front Facing Clicker Hoop. Helix or conch, it shows beautifully in both
4
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INBOX MODULE
Subject Line: You circled something, it's still there
Preview Text: WILDLIKE10 still works. But not for long
HERO MODULE
Hero Approach: Direct
H1: Still Thinking About It
Subhead: Your 10% off is still live
Cta Button: Grab Your Piece
MODULE 2: TRANSITION COPY
Code WILDLIKE10 takes 10% off your first order. It expires in 8 days, so now's the time to grab the piece you've been circling.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: A Few Worth Revisiting
2.5mm Diamond Yellow Gold Stud. A bolder diamond stud built for years of daily wear, not just a moment
10mm Yellow Gold Clicker Hoop. Warm-toned and versatile enough for lobe, helix, or cartilage without clashing
3 Opal and Diamond Front Facing Clicker Hoop. Opal and diamond together, front-facing so the detail actually shows
11mm Diamond Pavé Yellow Gold Single Hoop. Full pavé coverage for when you want the stack to do the talking
2.2mm Yellow Gold Ball Stud. The quiet anchor piece that makes everything else in your stack look more intentional
5
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INBOX MODULE
Subject Line: What's actually inside your piercing?
Preview Text: Not all piercing jewelry is the same. Here's the gap
HERO MODULE
Hero Approach: Question
H1: What Are You Wearing In There
Subhead: The jewelry matters more than you think
Cta Button: Shop Fine Jewelry
MODULE 2: TRANSITION COPY
Most people don't realize the jewelry in their piercing is doing more work than they think. Here's how Wildlike compares to what's out there.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Wildlike vs. The Typical Studio
Infographic: Table
- Jewelry quality. Wildlike: fine jewelry-grade gold and diamonds, made for piercing | Typical studio: surgical steel or fashion jewelry not designed for long-term wear
- Designer selection. Wildlike: curated roster including BVLA, De L'or, Ember Body Jewelry, Modern Mood | Typical studio: one house brand or a generic supplier
- Piercing expertise. Wildlike: trained piercers with built-in styling guidance | Typical studio: basic service, minimal jewelry consultation
- Experience design. Wildlike: guided stack-building, placement advice, comfort-first environment | Typical studio: transactional. Pierce and move on
- Fine jewelry heritage. Wildlike: 40+ years via sister company Ylang 23 | Typical studio: little to no fine jewelry background
- Pricing transparency. Wildlike: clear pricing online from $115 to $1,500+ | Typical studio: vague until you're already in the chair
Products Shown
- 1.5mm Teeny Diamond Yellow Gold Stud. The everyday diamond that doesn't try too hard
- 10mm White Gold Clicker Hoop. Clean, wearable, and built to last in any placement
- 2.5mm Diamond Yellow Gold Stud. Solid yellow gold, made for long-term wear from day one
6
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INBOX MODULE
Subject Line: 4.7 stars across 446 real reviews
Preview Text: Real customers. Real stacks. Real results.
HERO MODULE
Hero Approach: Direct
H1: Don't Take Our Word
Subhead: Here's what our Wildies say
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
Four-point-seven stars across hundreds of reviews doesn't happen by accident. Here's what people actually say about coming in.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: From People Who Were Nervous Too
Infographic: Numbered List
- "Hands down best piercing experience I have ever had. She must have a magic touch. I BARELY FELT IT! Me gripping my thigh in the car on the way there hurt MORE!". Taralynn S.
- "I am afraid of needles, and she really helped calm me down. She was gentle and thoroughly explained the process.". Deborah A.
- "The selection of jewelry was unique and high quality. Perfect for anyone wanting to build a one-of-a-kind stack. I'm very happy with my purchase and experience.". Taylor R.
- "The staff is so fun and knowledgeable, and I was SUPER impressed by the selection of white gold pieces. 10/10 recommend for anyone looking to get their first piercing or finish out their style!". Krysta S.
Products Shown
- 3 Diamond Yellow Gold Bar Stud. Delicate, flat, and elegant for cartilage or lobe
- 10mm Yellow Gold Clicker Hoop. The warm-toned everyday hoop built for any placement
- 11mm Diamond Pavé Yellow Gold Single Hoop. When you want the stack to be the statement
7
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INBOX MODULE
Subject Line: WILDLIKE10 dies at midnight
Preview Text: After midnight, it's gone. No extensions
HERO MODULE
Hero Approach: Direct
H1: Last Chance
Subhead: Code expires at midnight
Cta Button: Use It Now
MODULE 2: TRANSITION COPY
WILDLIKE10 takes 10% off your first order. It expires tonight. After that, it's done.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Pick One Before Midnight
2.2mm Yellow Gold Ball Stud. The clean, quiet piece that anchors any stack you're building toward
1.5mm Teeny Diamond Yellow Gold Stud. Everyday diamond wear that doesn't compete with anything
10mm White Gold Clicker Hoop. The hoop that works in every placement you already have
3 Opal and Diamond Front Facing Clicker Hoop. Statement piece, front-facing detail, built to be noticed
2.5mm Diamond Yellow Gold Stud. Bolder diamond stud in solid yellow gold, made to be worn for years
8
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Hey,
You've been on our list for a couple weeks now, and I noticed you haven't grabbed anything yet. That's completely fine. No pressure at all.
I just wanted to make sure nothing got in the way. Sometimes people have questions about sizing, or placement, or whether a piece will work for a specific piercing they have. If that's you, hit reply. I'm serious. I read these.
If you shopped and everything went smoothly, I'd love to hear about it too.
The one thing I'll mention: your code WILDLIKE10 expires today. If there was a piece you were sitting on, this is the last moment to grab it at 10% off. After today it goes away, and I can't bring it back.
No guilt trip here. If the timing isn't right, I get it. But if you were close, this is the nudge.
Either way. Glad you're here. Reply if you need anything.
– Alysa
President, Wildlike
Ready to see this live in your ESP?
Let's get your free welcome flow set up →Where most DTC brands leak revenue on email
These are the patterns we see across almost every $100K-$500K/month store before we start working together:
- ✕Most DTC welcome flows cut off after 2-3 emails, right when new subscribers are at peak intent and open rates are highest.
- ✕Relying on discount codes as the primary incentive trains your list to wait for deals instead of buying on brand desire.
- ✕The founder story and origin of the brand gets buried on the about page and never shows up in email, losing the biggest differentiator a small brand has.
- ✕Zero segmentation between first-time buyers and repeat customers, so everyone gets the same generic promo blasts.
- ✕Abandoned cart flows stop at one email. Industry benchmark recovers 2-3× more revenue with a 3-touch sequence layered with real objection handling.
Four pillars. No fluff.
Trust Transfer
Plain text founder emails convert your existing audience trust into buyer confidence in a way designed emails never can.
Layered Objection Removal
Each email removes one specific purchase barrier, so by the final send the only thing left between them and a purchase is inertia.
Controlled Urgency Curve
Discount pressure starts casual and escalates to real scarcity, without training subscribers to wait for the next deal.
Soft Landing
The final email is a personal check-in, not a hard sell. Non-buyers leave the sequence warm for future campaigns instead of unsubscribed.
Real numbers from a real 8-email welcome sequence
Social proof
Nick Yates
Thanks for checking this out. This document will help you build a retention engine that keeps customers buying without burning through margin on discounts.
What I do
- Build email retention systems that generate consistent revenue for ecommerce brands doing $100K-$500K monthly
- Embed myself into your brand voice so every email sounds unmistakably like you
- Create promotional strategies that protect margin while keeping your list engaged year-round
- Design the 30-Day Email Engine, a complete retention foundation with a $25K revenue guarantee
My approach is different. I don't touch generic templates or cookie-cutter campaigns. This is boutique, voice-driven email marketing where I become an extension of your brand for 18+ months on average. No junior copywriters. No bloated agency bureaucracy. Just strategic retention work that CEOs actually care about.
I've helped brands like Ancestral Supplements generate $7.6M in attributed email revenue by focusing on loyalty and LTV, not just broadcast blasts.
Let's get your free welcome flow set up
Pick a time below. In less than 30 minutes we'll get everything we need to get this split test set up in your ESP in less than two weeks.